“The things I measure myself by are the kinds of things my grandfather measured himself by—doing the right thing over the expedient thing.”
Peter Spiegel’s story began in Long Island, NY, where even as a young boy, he had a clear and profound vision for his future: to make a meaningful impact in the world. He was deeply aware of the world’s complexities and felt a strong desire to address and solve its major challenges. This ambition laid a foundation for a life committed to innovation and service.
After high school, Peter worked on an organic farm in the Smoky Mountains, studied traditional Chinese medicine and acupuncture in London, and taught meditation worldwide. This journey led him to earn a degree in Human Development from SUNY Empire State College. He then channeled his passion for health and wellness into growing a natural foods business, which he later sold in 1989.
Peter then shifted his focus to the world of TV marketing, specifically direct-to-consumer sales. There, he marketed products designed to solve people’s everyday problems. His innovations were in such demand that they became best sellers at major retailers like Costco, Target, Walmart, and Bed Bath and Beyond. This was a huge stepping stone in his career as a serial entrepreneur and product inventor.
In the early 2000s, Peter co-founded Ideal Living, a direct-to-consumer company specializing in health and wellness brands. One of its most successful brands is AirDoctor, widely known for its advanced, yet affordable, air purification systems for both homes and businesses.
Witness the power of AirDoctor in action through a video featuring Peter Spiegel himself. In this demonstration, Peter, known as the “Air Guru,” bravely faces a smoke-filled chamber to showcase how effectively AirDoctor clears pollution and toxic chemicals from indoor air. This visual not only highlights the efficacy of AirDoctor but also reinforces Peter’s lifelong commitment to health, wellness, and environmental responsibility.
